Why Sales Teams Lose Leads
Another common problem is that the landing page doesn’t win over the customer, leading to high bounce rates and poor ROI for your PPC campaign.
You will lose the lead if your landing page lacks information or isn’t aligned with the buyer’s intent.
Let’s say an eco-conscious consumer goes to your landing page to check out the workplace management app you’re selling. If you don’t say it’s an app you can also use to track employees’ commutes and specifically explain how to reduce carbon emission with it, then the consumer will likely think it’s just like the other workplace management apps and look for cheaper alternatives. On the other hand, if you mention this important fact from the get-go, they’ll likely make the purchase then and there.
You may also be seeing high bounce rates because your landing page is:
- Too slow
- Not compatible with mobile
- Not displaying correctly
- Links are broken
Another common reason you may be losing leads is because you simply aren’t tracking them properly. Someone who could have been convinced to buy from you visits your site but then forgets about it, and because you aren’t tracking them, you have no way to make a second introduction.